Instagram, the popular photo sharing and editing app owned and operated by Facebook, is now marketing itself to musicians. The new account, @music, is a channel on Instagram that is meant to explore, share, and expose users to musicians both new and old.
About 25% of Instagram’s top users are musicians, and many fans use the service to keep up with what their favorite artist or band is up to. The progressive rock band Muse took to Instagram to share pictures and videos of their progress in the studio while working on their upcoming album, Drones. But the new account won’t just feature popular artists. It’ll feature the new and emerging artists as well.
“For the past four years, we have become the home for artists big and small,” says Instagram CEO Kevin Systrom, in the blog post he made announcing the new account on Wednesday. Systrom goes onto explain what exactly it is that @music hopes to do.
“Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans.”
The content that appears on @music will be overseen by Jonathan Hull and Alex Suskind. Jonathan Hull is the head of strategic partnerships for both Facebook and Instagram, and Alex Suskind is Instagram’s music editor. They’re the ones helping to make sure that @music also shines a light on foreign talent and newer artists.
Image Cred: Jared Eberhardt